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The effect of using claim confirming product cues on the product claim credibility: is seeing believing?
(2013-03-01)
The Cue Utilization Theory establishes that all products are made of multiples cues that may be seen as surrogates for the intangible attributes that make up any given product. However, the results of many years of research ...
Sensory characteristics, brand and probiotic claim on the overall liking of commercial probiotic fermented milks: Which one is more relevant?
(2018-01-01)
The effect of brand and probiotic claim of four commercial probiotic fermented milks (A, B, C, and D) on the overall liking was evaluated, as well the influence of the intrinsic sensory characteristics of the products. The ...
Processo de desenvolvimento de produto e tendências de “claims” no setor cosmético
(Florianópolis, SC., 2023)
Marketing techniques, health, and nutritional claims on processed foods and beverages before and after the implementation of mandatory front-of-package warning labels in Peru
(Frontiers, 2022)
In June 2019, mandatory front-of-package warning labels (FOPL) were implemented in Peru. The aim of the study was to describe changes in marketing strategies on packaging: marketing techniques (MT), health claims (HC), and ...
The effect of -co-creation with consumers- claims on purchase intention: the moderating role of product category performance information
(2020-03-10)
This paper tests whether consumer co-creation claims affect consumer responses, given context information related to the product category performance. The hypothesis is that when there is negative context information related ...
The effect of -co-creation with consumers- claims on purchase intention: the moderating role of product category performance information
(2020-03-10)
This paper tests whether consumer co-creation claims affect consumer responses, given context information related to the product category performance. The hypothesis is that when there is negative context information related ...
La información que presentan los claims nutricionales de las etiquetas de leche evaporada en relación a la intención de compra por parte de las madres de familia de entre 25 a 40 años de edad pertenecientes al nivel socioeconómico c en lima metropolitana
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2019-11-27)
La presente investigación tiene como objetivo el análisis de los claims nutricionales en los empaques de leche evaporada. Actualmente, el consumidor se encuentra cada vez más informado por lo que se muestra más exigente ...
Does the scientific evidence support the advertising claims made for products containing Lactobacillus casei and Bifidobacterium lactis? A systematic review
(OXFORD UNIVERSITY PRESS, 2016-09-01)
Background To analyse the scientific evidence that exists for the advertising claims made for two products containing Lactobacillus casei and Bifidobacterium lactis and to conduct a comparison between the published literature ...
Influence of package and health-related claims on perception and sensory acceptability of snack bars
(Food Research International, 2018)