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Research on the Application of Computer Graphic Advertisement Design Based on a Genetic Algorithm and TRIZ Theory
In view of the shortcomings of the traditional thinking of computer graphic advertising design, this paper introduces TRIZ innovative thinking to design computer advertising. First of all, combined with specific cases of ...
Gender representation in food and beverage print advertisements found in corner stores around schools in Peru and Guatemala
(BioMed CentralGB, 2021)
Objective: The objective of this study is to assess gender representation in food and beverage print advertisements. Results: The study follows a quantitative descriptive approach. Using a content analysis technique, we ...
Gender representation in food and beverage print advertisements found in corner stores around schools in Peru and Guatemala
(BioMed Central LtdGB, 2021)
Objective: The objective of this study is to assess gender representation in food and beverage print advertisements. Results: The study follows a quantitative descriptive approach. Using a content analysis technique, we ...
Enigma of image: a way to methodological analysis of print advertisingEnigmas da imagem: um caminho metodológico para análise de publicidade impressa
(Laboratório Editorial FCL-UNESP, 2009)
THE DEVELOPMENT OF ADVERTISING AGENCIES AND ITS RELATIONSHIP WITH THE COSTA RICAN CASE (1900-1950)EL DESARROLLO DE LAS AGENCIAS DE PUBLICIDAD Y SU RELACIÓN CON EL CASO COSTARRICENSE (1900-1950)
(Sistema Editorial y de Difusión de la Investigación (SIEDIN), Universidad de Costa Rica, 2013)
A semiótica aplicada à publicidade: um estudo sobre diferentes anúncios impressos da marca de cosméticos SedaSemiotics applied to advertising: a study of different forms of advertising's cosmetics SedaSemiótica aplicada à la publicidad: un estudio sobre los diferentes anuncios de la marca de cosméticos Seda
(Escola de Comunicações e Artes da Universidade de São Paulo, 2018)
THE PREVALENCE OF MYTH ON ICONOGRAPHIC ADVERTISING. EXPLORING THE CASE OF THE CHILEAN RETAIL
(UNIV DIEGO PORTALES, 2017)
This article explores the relationship between artistic mythological representations and its influence in Chilean retail advertising. The study is based on 747 printed ads, published in the mainstream media - newspapers ...