Although product placement is a frequently used promotional tool in local and international productions, particularly in combination with advertising, its study has been almost neglected in Latin America. This paper examines ...

Purpose: The purpose of this paper is to examine the effect on brand name recall in advertisements with varying levels of female sexual objectification content among young millennials and the effect of distraction on this ...

El presente trabajo tiene como finalidad desarrollar una propuesta de identidad de marca así como una campaña de lanzamiento para una nueva avena instantánea. Esta campaña de comunicación estará dirigida a hombres y mujeres ...

La marca KuiQ Avena nace con la finalidad de introducirse al mercado como la mejor opción dentro de la subcategoría de avena instantánea, ya que se destaca por incluir granos de origen peruano como la kiwicha y la quinua ...

Objective: This article aimed to explain the generated effect of advergaming strategies in the attitude of the players towards the brand, as well as the recall of the brand. Method: Were compared the ...

Is a comparatively diminutive budget item – government expenditures on advertising in the news media – imperiling an effective news media and a transparent and competitive electoral process? High government expenditures ...

Advertising is currently seen as a system of indoctrination and framework of a population to a particular system of ideas and values. She may be able to detain individuals, producing meanings which are of actually framing ...

No studies have addressed the way the effectiveness of fear and hope advertisements differs across differently characterized individuals. The present study aims to find out in which situations related to different individual ...