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Mostrando ítems 1-10 de 117
Does humor work in advertising of pharmaceutical products?
(2010-07-07)
This thesis aims to evaluate whether humorous television commercials (TVCs) work for non-prescription drugs, known as “over-the-counter” (OTC). The construct humor in advertising is controversial since it involves complex ...
Vendometric analysis of perception of advertising by consumers of medicinal drugs
(Universidad del Zulia, 2019)
Pharmaceutical advertising and the consumption of over the counter (OTC) medicines in users of the SUPERFAR drugstore in Barrios Altos-Cercado de Lima, 2022.
(F1000ResearchPE, 2022-06-10)
To determine the relationship between pharmaceutical advertising and the consumption of over-the-counter (OTC) medicines
in users of the SUPERFAR drugstore in Barrios Altos-Cercado de Lima, 2022.
Direct to consumer advertising on websites of Peruvian naturopathic pharmacies
(BMJ Publishing Group, 2017)
Direct-to-consumer advertising (DTCA) of pharmaceuticals is undertaken by pharmaceutical companies in order to encourage the consumption of medications. The US Food and Drug Administration (FDA) classifies DTCA into three ...
Advertising of medical devices on the Internet
(Universidad del Zulia, 2020)
Relationship of the Pharmaceutical Industry with the Medical Residences of the Dominican RepublicRelación de la industria farmacéutica con los médicos residentes de la República Dominicana
(Intituto Tecnológico de Santo Domingo (INTEC), 2020)
Psychoactive drug advertising: a comparison of technical information from three countries: Brazil, United States and United Kingdom
(Associação Paulista de Medicina - APM, 2005-11-01)
CONTEXT AND OBJECTIVE: Studies carried out in the 1970s and 1980s showed that there were country-dependent disparities in the information given for the same drug in medical advertisements. National and international ...
Avaliação da publicidade de medicamentos veiculada nas principais emissoras de rádio de Natal-RN
(Universidade Federal do Rio Grande do NorteBRUFRNPrograma de Pós-Graduação em Ciências FarmacêuticasBioanálises e Medicamentos, 2009-07-02)
Drugs advertising is one of the most important marketing resources used by the pharmaceutical industry to induce people to buy these products although they do not have the real necessity to use them. The purpose of this ...
El mercado de las publicidades de medicamentos e insumos médicos especializados en el interior de Argentina: El caso de la Revista del Círculo Médico de Córdoba y la Revista Médica de Córdoba, Argentina, 1912-1938The advertising market of medication and specialized medical supply in the countryside of Argentina. The case study of the “Revista del Círculo Médico de Córdoba“ and the “Revista Médica de Córdoba”, Argentina, 1912-1938
(Consejo Superior de Investigaciones Científicas, Servicio de Publicaciones, 2014-12)
Se propone un análisis hermenéutico y un abordaje socio-semiótico alrededor de una amplia selección de anuncios de medicamentos e insumos médicos especializados colocados en la «Revista del Círculo Médico de Córdoba» y ...