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Gender role stereotypes as an ethical resource in the peruvian advertising discourse
(Springer Science and Business Media Deutschland GmbH, 2022-01-01)
The most renowned brands worldwide incorporate initiatives in their business approach that seek equality between genders in society. Nonetheless, brands in their advertising campaigns, gender remains stereotyped in the ...
Racismo estructural, línea divisoria, representaciones, estereotipo y discriminación contra los afroperuanos en la publicidadStructural Racism, Dividing Line, Representations, Stereotype and Discrimination Against Afro-Peruvians in AdvertisingRacismo estrutural, linhas divisórias, representações, estereótipos e discriminação contra os afro-peruanos em anúncios publicitários
(Pontificia Universidad Católica del PerúPE, 2022)
Self-regulation of the Peruvian food industry: health message cues in the context of food and beverage advertisements
(Elsevier, 2018)
OBJECTIVES: One strategy to prevent the onset of non-communicable diseases is to motivate healthy lifestyles through health media messages. In Peru, the food industry is currently implementing such strategy with health ...
El uso de peruanismos y jergas en la publicidad peruana: caso frases con sabor de Inca Kola
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2020-12-03)
Durante los últimos años, la publicidad ha integrado nuevas estrategias al elaborar sus campañas con la finalidad de generar un vínculo entre la marca y el público objetivo. Es por ello que en el Perú, actualmente, muchas ...
Structural Racism, Dividing Line, Representations, Stereotype and Discrimination Against Afro-Peruvians in AdvertisingRacismo estructural, línea divisoria, representaciones, estereotipo y discriminación contra los afroperuanos en la publicidadRacismo estrutural, linhas divisórias, representações, estereótipos e discriminação contra os afro-peruanos em anúncios publicitários
(Pontificia Universidad Católica del Perú, 2021)
Self-regulation of the Peruvian food industry: health message cues in the context of food and beverage advertisements
(ElsevierGB, 2018)
One strategy to prevent the onset of non-communicable diseases is to motivate healthy lifestyles through health media messages. In Peru, the food industry is currently implementing such strategy with health message cues, ...
Direct to consumer advertising on websites of Peruvian naturopathic pharmacies
(BMJ Publishing Group, 2017)
Direct-to-consumer advertising (DTCA) of pharmaceuticals is undertaken by pharmaceutical companies in order to encourage the consumption of medications. The US Food and Drug Administration (FDA) classifies DTCA into three ...
Chicha music as an advertising resource to arouse emotions in the consumer
(Springer Science and Business Media Deutschland GmbH, 2022-01-01)
This study aims to analyze the emotions aroused by tropical Andean music—popularly known as chicha—present in the advertising of a well-known beverage brand in university students. The power music exerts in advertising is ...
Gender role stereotypes as an ethical resource in the peruvian advertising discourse
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2021-12-09)
The most renowned brands worldwide incorporate initiatives in their business approach that seek equality between genders in society. Nonetheless, brands in their advertising campaigns, gender remains stereotyped in the ...
Crecimiento del formato vertical en la industria audiovisual publicitaria peruana entre el 2019 y 2021Growth of vertical video in the Peruvian advertising filmmaking industry between 2019 and 2021
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2022)