This study examines the social media strategy and performance of fashion brands. Drawing upon the resource-based view, the study explores the influence of entrepreneurial orientation, innovation orientation, and market ...

This paper presents a study of the Market Orientation (MO)concept and its relationship with Financial Performance (FP) in Bogotá-based MSMEs. The primary source of information was collected using the MARKOR (Kohli & ...

Purpose While companies have increasingly encouraged employees to adopt a customer orientation, less attention has been given to the impact that customer orientation has on employees' job outcomes and performance. Previous ...

This paper examines two different approaches to judicial protection of entitlements in international economic law. One of them, ‘performance-oriented’, is applied by WTO adjudicators. Performance-oriented remedies focus ...

A large number of specific orientations have got the attention of researcher and managers of great spectrum of segments and organizational activities. The focus on competitiveness as the quest for strategic advantages ...

Purpose – Customer value orientation, brand value and business ethics are critical variables to developing long-term relationships with customers and achieve sustainable sales growth over time. Th is research shows how ...