Buscar
Mostrando ítems 1-10 de 99
Análise da percepção da qualidade ambiental e de serviços turísticos em João Pessoa/PB
(Universidade Federal do Rio Grande do NorteBRUFRNPrograma de Pós-Graduação em TurismoTurismo e Desenvolvimento Regional e Gestão em Turismo, 2014-03-12)
Green marketing y el impacto en el comportamiento de los consumidores: una comparación entre Colombia y Austria
Today's society has been undergoing important transformations that affect the consumption dynamics of the markets. Every day companies face a demanding market that, in addition to looking for quality, evaluates brands who ...
Do consumers care about green supply chain management (GSCM) efforts? Analyzing the role of protected values and the Halo Effect in products’ evaluation
(Bogotá - Ingeniería - Maestría en Ingeniería - Ingeniería IndustrialUniversidad Nacional de Colombia - Sede Bogotá, 2020-08-06)
Widespread efforts are being made to mitigate the environmental crisis mainly driven by human activities. From a supply chain management perspective, companies improve their sustainable performance while increasing their ...
Environmentally sustainable innovation and success factors in the perception of managers from the manufacturing industryInovação ambientalmente sustentável e fatores de sucesso na percepção de gestores da indústria de transformação
(Escola Brasileira de Administração Pública e de Empresas da Fundação Getulio Vargas, 2012)
Evaluación de factores que podrían incidir la intención de compra verde de electrodomésticos en Bogotá: perspectivas desde el marketing verde
(Bogotá - Ciencias Económicas - Maestría en AdministraciónEscuela de Administración y Contaduría PúblicaUniversidad Nacional de Colombia - Sede Bogotá, 2020-08-18)
The purpose of this document is to evaluate those factors that may affect the intention to purchase green appliances in the city of Bogotá. To comply with this, a Systematic Review of Literature was first carried out where ...
Governance, Nature’s Contributions to People, and Investing in Conservation Influence the Valuation of Urban Green Areas
(2020-12-17)
There is little information concerning how people in the Global South perceive the benefits and costs associated with urban green areas. There is even less information on how governance influences the way people value these ...
Landholders’ perceptions on legal reserves and agricultural intensification: Diversity and implications for forest conservation in the eastern Brazilian Amazon
(Elsevier, 2021)
Forest conservation on privately owned lands is a cornerstone of the Brazilian environmental policy framework. Brazilian legislation requires that all farms in the country maintain and protect forest areas known as Legal ...
A influência do greenwashing na percepção do produtor rural para os valores e lealdade à marca de pesticidas.
(Universidade Estadual Paulista (Unesp), 2021-09-03)
O consumidor responsável e atento às questões de natureza ambiental e social tem despertado nas organizações a necessidade de práticas mercadológicas que agreguem à sua marca e produtos uma imagem verde, “eco responsável”. ...
Evaluación de las intenciones ambientales de los estudiantes de la Universidad Nacional de Colombia-Sede Bogotá
(Universidad Nacional de ColombiaBogotá - Ciencias Económicas - Maestría en AdministraciónEscuela de Administración y Contaduría PúblicaFacultad de Ciencias EconómicasBogotá, ColombiaUniversidad Nacional de Colombia - Sede Bogotá, 2021-09)
El deterioro del medio ambiente es ocasionado en gran medida por la acción humana, de ahí que el desarrollo de iniciativas que favorezcan la conservación ambiental es urgente y precisa de estrategias orientadas al cambio ...