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Is my kid that naive? Parents’ perceptions of their children’s attitudes towards advertising on smartphones in Chile
It is common to identify the ability to recognize advertising as a requirement for the development of a critical attitude towards commercial content. This paper reflects on the perception parents have of their children ...
When Ads Become Invisible: Minors’ Advertising Literacy While Using Mobile Phones
It has been traditionally estimated that children begin to understand the persuasive intent of advertising at about the age of 8 which is when they acquire the skills of adult consumers. The ability to identify and interpret ...
Childrení Skepticism Toward Television Advertising-Edición Única
(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2015)
Childrení skepticism toward television advertising
(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2004-08-01)
The aims of this work were to explore whether children exhibit skepticism toward televsion advertising and to examine the possible influence of socialization agents such as family, peers, and media on children's skepticism ...
Una mirada a los códigos emergentes de dadvertising y la equidad de género
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2020-12-05)
Esta investigación analiza el dadvertising, el nuevo tipo de publicidad paternal que promueve representaciones cercanas y multifacéticas de los hombres en su rol de padre dentro del hogar. Al ser una tendencia emergente, ...
El gay-friendly como recurso publicitario
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2022-08-22)
El presente trabajo analiza al “gay-friendly” como aquel que transmite la identidad sexual homosexual con la finalidad de crear una cultura inclusiva, donde se reflejen los valores, los principios de igual de oportunidad ...
Una mirada a los códigos emergentes de dadvertising y la equidad de géneroA look at the emerging codes of dadvertising and gender equality
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2021)
Analysis of advertisements of infant food commercialized in the city of Natal, Rio Grande do Norte, Brazil
(Universidade de São Paulo (Faculdade de Ciências Farmacêuticas), 2009-06)
The advertising about maternal milk substitutes has been pointed as one of the factors responsible for the breastfeeding low rates. In this way, legal support was created to assure that the use of such products would not ...
Online shopping routines among chilean children: level of expansion and main causes
This research focuses on the last phase of advertising1
and seeks to analyse the frequency of purchase via mobile
devices by children and adolescents (aged 10 to 14) living in the Metropolitan Region of Santiago de ...
Decisión de compra de los padres de familia influenciada por la publicidad televisiva de productos alimenticios en Lima Metropolitana y la provincia de Callao, 2022
(Universidad Privada del NortePE, 2022-11-19)
El presente trabajo de investigación tiene como objetivo identificar la relación entre la publicidad televisiva de productos alimenticios y la decisión de compra de padres de familia en Lima Metropolitana y la provincia ...