This paper presents a study of the persuasive elements in advertisings billboards photographed in the city of Pato Branco - PR, in order to verify the rhetorical discourse in the form and content. It discusses the techniques ...

I examined advertising of healthy and unhealthy food and beverage products across television, Facebook, outdoors, and bodegas. I used content analysis to describe the types of advertised food products, the persuasive ...

We empirically investigate the welfare of intermediaries in oligopolistic markets, where intermediaries offer additional services. We exploit the unique circumstance that, in our empirical setting, consumers can purchase ...

Cutting off the intermediary and selling directly to consumers is an increasingly common strategy by manufacturers in many industries. Its impact on prices, profits and consumer welfare is theoretically ambiguous. It leads ...

This work shows the entries of the oral language perceived in advertising campaigns of educational institutions, on billboards, advertising its courses, with the purpose of interacting with their consumer audience. As ...

This dissertation proposes to analyze comparatively the semiotic visual aspects of the announcements of vehicles in billboards of the decade with announcements in contemporary billboards and its relation with the verbal ...

This postcard bears a printed advertisment for the Bonanza, which was major dpeartment store in Port of Spain during the early 1900s. Images of Brighton Pier La Brea and the Queen's Park, Savannah "The Palms" (which were ...