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Research on the Application of Computer Graphic Advertisement Design Based on a Genetic Algorithm and TRIZ Theory
In view of the shortcomings of the traditional thinking of computer graphic advertising design, this paper introduces TRIZ innovative thinking to design computer advertising. First of all, combined with specific cases of ...
Global and local advertising strategies: A dynamic multi-market optimal control model
(2017)
Differential games have been widely used to model advertising strategies of companies. Nevertheless, most of these studies have concentrated on the dynamics and market structure of the problem, neglecting their multi-market ...
Versioning with advertising in social networks under uniform distributions of valuations
(Centro de Investigación y Docencia Económicas, División de Economía, 2018)
Assessing the Effectiveness of Facebook Advertising Campaigns on Business Performance: A Case Study of a Liquidation Specialist
(2023-06)
This thesis examines the effectiveness of advertising campaigns on Facebook and their impact on the sales performance of a small business specialized in liquidations. The study utilizes the Meta Business Suite platform to ...
Operating an Advertising Programmatic Buying Platform: A Case Study
This paper analyses how new technological developments and the possibilities generated by the internet are shaping the online advertising market. More specifically it focuses on a programmatic advertising case study. The ...
Chicha music as an advertising resource to arouse emotions in the consumer
(Springer Science and Business Media Deutschland GmbH, 2022-01-01)
This study aims to analyze the emotions aroused by tropical Andean music—popularly known as chicha—present in the advertising of a well-known beverage brand in university students. The power music exerts in advertising is ...
La publicidad nativa en Instagram mediante influencersNative advertising on Instagram through influencers
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2020)