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Market value and performance of Brazilian companies
(2015-01-01)
The research analyzes relation between measures of economic, financial and debt performance and market value of Brazilian companies from 2001 to 2012. The sample consisted of 57 non-financial companies listed on the São ...
The new hybrid value at risk approach based on the extreme value theory
(Universidad de Chile. Facultad de Economía y Negocios, 2016)
In this paper the authors introduce a new hybrid approach based on the Extreme Value Theory (EVT) to joint estimation of Value at Risk (VaR) and Expected Shortfall (ES) for high quantiles of return distributions. The ...
Sports marketing and its relationship in the value creation for the customers of Sport Center, Trujillo, 2019
(SpringerCH, 2021-03-20)
ABSTRACT
In the company Sport Center, Trujillo, weaknesses in sports marketing strategies are distinguished in relation to the customer value creation since the media they use to promote their products are normally no ...
Relational marketing in mass marketing: theory or actual practice?
(Universidade Nove de Julho (UNINOVE)BR, 2012)
The relational marketing paradigm, as well as its predecessors, has been rapidly added to marketing management’s lexicon and tool kit. In conjunction with this concept, theoreticians have devised techniques that are essential ...
Marketing sustentable. Utilización del marketing sustentable en la industria textil y de la indumentaria
(Facultad de Diseño y Comunicación. Universidad de Palermo, 2019)
La aplicación del marketing relacional en mercados masivos de América Latina: estudio de casos en el Perú
(Universidad del RosarioCO, 2013-04-30)
Relational marketing appeared as an attempt to overcome the constraints of transactional marketing, aiming to develop and preserve long term relations with clients by satisfying their needs and increasing value. In practice, ...
La aplicación del marketing relacional en mercados masivos de América Latina: estudio de casos en el Perú
(Universidad del RosarioCO, 2013-04-30)
Relational marketing appeared as an attempt to overcome the constraints of transactional marketing, aiming to develop and preserve long term relations with clients by satisfying their needs and increasing value. In practice, ...
Market value calculation and the solution of circularity between value and the weighted average cost of capital WACC
(Cartagena de Indias, 2009)
Most finance textbooks present the Weighted Average Cost of Capital (WACC) calculation as: WACC = Kd×(1-T)×D% + Ke×E%, where Kd is the cost of debt before taxes, T is the tax rate, D% is the percentage of debt on total ...
Relational marketing in mass marketing: theory or actual practice?
(Universidade Nove de Julho (UNINOVE)BR, 2012)
The relational marketing paradigm, as well as its predecessors, has been rapidly added to marketing management’s lexicon and tool kit. In conjunction with this concept, theoreticians have devised techniques that are essential ...
The challenge of teaching consumer insights to non-marketing students as a minor in undergraduate studies: Empathy maps as a didactic resource
Purpose of the Study: This article shares the teaching experience of introducing non-specialist students to the
study of consumer behavior through the use of empathy maps as a learning resource in 2017 and 2018 through
courses ...