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Consumer-company identification: development and validation of a scale
(Associação Nacional de Pós-Graduação e Pesquisa em Administração, 2010)
Consumer-Company Identification is a relatively new issue in the marketing academia. Bhattacharya and Sen (2003) explored the Social Identity theory and established Consumer-Company Identification as the primary psychological ...
Do Consumers Evaluate New and Existing Fruit Varieties in the Same Way? Modeling the Role of Search and Experience Intrinsic Attributes
(Taylor & Francis, 2020)
Studies have demonstrated the significance of intrinsic sensory attributes on consumer responses to fruits. This paper evaluates the effects on consumers of intrinsic characteristics on new and existing fruit varieties. ...
Comportamento dos consumidores de frutas e hortaliças: um survey na região central do Rio Grande do Sul
(Universidade Federal de Santa MariaBrasilAgronomiaUFSMPrograma de Pós-Graduação em Extensão RuralCentro de Ciências Rurais, 2017-12-15)
Consumption is a bilateral relationship, where the good is acquired through the relationship between at least two individuals, and an analysis of consumption is important through the approach of some aspects of economic ...
Influência da cocriação na intenção de compra de consumidores que não participam da cocriação
(Universidade Tecnológica Federal do ParanáCuritibaBrasilCurso de Bacharelado em AdministraçãoUTFPR, 2015-11-20)
This paper proposes to investigate how consumers who do not participate in cocreation respond in relation to the intention of buying when new products from
familiar and unfamiliar brands are co-created by consumers, ...
Consumidores de produtos orgânicos: quais são suas motivações de compra?
(Grupo de Pesquisa VirtuHab, 2017-05-03)
The market for organic products is growing, it is necessary to deepen the studies on the behavior
of the consumers, their real motivations of purchase as well as, the difficulties and limitations in the
structures of ...
Understanding the emotional impact of gifs on instagram through consumer neuroscience
The ability of GIFs to generate emotionality in social media marketing strategies is analyzed. The aim of this work is to show how neuroscience research techniques can be integrated into the analysis of emotions, improving ...
A crise, e agora? O comportamento de consumo das classes populares frente a um cenário econômico de crise
(Universidade do Vale do Rio dos Sinos, 2016-04-29)
This paper tries to understand the consuming behavior of popular classes individuals, facing an economic crisis enviroment. To achieve this aim, was necessary to aproach the scenery before crisis, that goes from Plano Real ...
A crise, e agora? O comportamento de consumo das classes populares frente a um cenário econômico de crise
(Universidade do Vale do Rio dos Sinos, 2016-04-29)
This paper tries to understand the consuming behavior of popular classes individuals, facing an economic crisis enviroment. To achieve this aim, was necessary to aproach the scenery before crisis, that goes from Plano Real ...
A revolução do consumidor
(2005-11-24)
This study aims at disclosing the roots of contemporary consumer culture. By emphasizing the relationship between consumption and cultural and political dimensions of social life, this analysis focuses on some processes ...