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A wave of metaphors: image and visual metaphors in cartoons from a cognitive-discursive perspective
(2021)
This paper aligns with a field of research that deals with the use of multi-modal metaphors from a cognitive-discursive perspective. In this context, we aim to investigate the role played by images in the instantiation of ...
The Interactive Origin and the Aesthetic Modelling of Image-Schemas and Primary Metaphors
(Springer, 2018-06)
According to the theory of conceptual metaphor, image-schemas and primary metaphors are preconceptual structures configured in human cognition, based on sensory-motor environmental activity. Focusing on the way both ...
A descriptive study of conceptual metaphors and the influence of novel metaphorical expressions on humor in extended humorous discourse
(Universidad de Chile, 2015)
This study is a description of the use of conceptual metaphors and their
metaphorical expressions in stand-up comedy routines, implemented by a
multimodal approach, both qualitative and quantitative. It aims at identifying ...
Video Advertisements And The Discourse Of Technology: Verbal-visual MetaphorsVídeos Publicitários E O Discurso Da Tecnologia: Metáforas Verbo-visuais
(Pontificia Universidade Catolica de Sao Paulo, 2016)
Metáforas multimodais em anúncios publicitários impressos
(Universidade Federal de PernambucoUFPEBrasilPrograma de Pos Graduacao em Letras, 2017)
Gesture and metaphor comprehension: Electrophysiological evidence of cross-modal coordination by audiovisual stimulation
(ACADEMIC PRESS INC ELSEVIER SCIENCE, 2009)
In recent years, studies have suggested that gestures influence comprehension of linguistic expressions, for example, eliciting an N400 component in response to a speech/gesture mismatch. In this paper, we investigate the ...
Vídeos Publicitários E O Discurso Da Tecnologia: Metáforas Verbo-visuaisVideo Advertisements And The Discourse Of Technology: Verbal-visual Metaphors
(Pontifícia Universidade Católica de São Paulo - PUC-SP, 2016)
Metáforas digitais do cotidiano
(Universidade Federal de Minas GeraisUFMG, 2018-04-10)
Our communicational landscape has been occupied by command buttons, system messages, progress indicators, mouse pointers, and other conventions of digital interfaces. Emerging in texts of a diverse nature, these semiotic ...
Entre os domínios da metáfora e da metonímia na produção de sentido em charges animadas
(Universidade Federal de Minas GeraisUFMG, 2014-11-27)
In this dissertation, I raise, as a research problem, the interaction of metaphorical and metonymic processes in the production of meaning in multimodal texts. My proposal is to explain in detail the way metaphor and ...