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Reflexões sobre metodologia aplicada na construção de pesquisas científicas na área de comunicação social
(2011)
The questions arise about the teaching and practice of the methodology of communication research. The aim is to reflect on the possibility of building research projects and develop research and scientific production in the ...
Explaining university student loyalty: theory, method, and empirical research in ChileExplicación de la lealtad de los estudiantes universitarios: teoría, método e investigación empírica en Chile
(Academia Revista Latinoamericana de Administración, 2020)
Explaining university student loyalty: theory, method, and empirical research in ChileExplicación de la lealtad de los estudiantes universitarios: teoría, método e investigación empírica en Chile
(Academia Revista Latinoamericana de Administración, 2020)
Consumer engagement with retail firms through social media: an empirical study in Chile.
Purpose – Given the widespread popularity of social media such as Facebook, Twitter and Instagram, understanding consumer-brand engagement behavior within social media is fundamental for retail firms. Yet, little is known ...
Consumer engagement with retail firms through social media: an empirical study in Chile.
Purpose – Given the widespread popularity of social media such as Facebook, Twitter and Instagram, understanding consumer-brand engagement behavior within social media is fundamental for retail firms. Yet, little is known ...
Guided use of writing prompts to improve academic writing in college students
(2011)
The paper presents empirical data supporting the hypothesis that the systematic and guided use of academic writing prompts is a successful instructional strategy to improve the academic writing in Spanish of college students, ...
In-building measurement-based radio propagation modeling using a geostatistical interpolation technique
(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2022-11-11)
Channel modeling can enhance communication efficiency through an accurate design to deliver higher quality to mobile users inside buildings. Clear processes and methodologies that can provide a high level of confidence in ...
Design of a college-level test of written communication: Theoretical and methodological challenges
(Psychology Press, 2012)
In contrast to our knowledge on the acquisition and early development of writing skills, our scienti€c understanding of the development of writing at the college level is relatively less advanced. In effect, a large part ...