It is common to identify the ability to recognize advertising as a requirement for the development of a critical attitude towards commercial content. This paper reflects on the perception parents have of their children ...

It has been traditionally estimated that children begin to understand the persuasive intent of advertising at about the age of 8 which is when they acquire the skills of adult consumers. The ability to identify and interpret ...

Home services advertising presents difficulties to the worker who has as an obstacle the cost of the advertising used to promote his services so that a large amount of people can see it, as well as the deficient training ...

This article explores the specificities of the relationship between children and the advertising to which they are exposed through their cell phones, and reports on a mixed methodology study conducted in the metropolitan ...

Este trabalho tem como objetivo identificar se lances médios de anunciantes sofrem algum impacto dado a um aumento na popularidade de termos de busca no Google referentes a fraude na indústria ou devido a notícias de casos ...

Companies spend too much money on advertising in order to improve their sales. However, the ratio between investment and effective sales is low. Increasing the usefulness of provided ads and discount coupons is an ongoing ...

La rapidez con la que se están dado los cambios generacionales, económicos, culturales y tecnológicos, han configurado y dinamizado las maneras como las empresas publicitan sus productos. Estos cambios, acompañados de las ...

The advertisements are a discursive genre that are meant to promote a brand, product or service attracting investors and / or customers. Its constitution strategies are varied: ranging from humor to the controversy. This ...