There is increasing interest in the field of mixed methods research and the diverse ways in which quantitative and qualitative methodologies can be systematically combined. The first part of this paper describes the emergence ...

The present research work on the neuromarketing mix for the positioning of coffee production in the Province of Chimborazo was carried out to make a strategic marketing proposal taking variables such as product, price, ...

Testing contexts have been shown to critically influence experimental results in psychophysical studies. One of these contexts that show important modulation of the behavioral effects of different stimulatory conditions ...

In this paper, we study complex or executive attention based on sex and difficulty of switching attention task. An experimental study was carried out using a mixed complex 2 × 4 design in which 48 students participated ...

When the mixed chart proposed by Aslam et al. (2015) is in use, the sample items are classified as defective or not defective and, depending on the number of defectives, the quality characteristic X of the sample items are ...

The company Lácteos Fino located in the city of Latacunga is immersed in countless competitors, which is the reason why it is making incursions into the neuromarketing mix to generate products that stimulate the senses of ...

This paper presents results on a verification test of a Direct Numerical Simulation code of mixed high-order of accuracy using the method of manufactured solutions (MMS). This test is based on the formulation of an analytical ...

The present research had a target to design a mix communication campaign of marketing for the program on educational and provincial environmental interpretation of the Autonomous, Decentralized Government ...