Purpose This paper investigates how language homophily between service providers and migrant consumers affects migrant consumers' intentions to engage with financial and medical service providers. Design/methodology/approach ...

INTRODUCTION: There is a paucity of information about the association between acculturation and alcohol consumption in rural-to-urban migrants who move to urban environments usually characterized by a higher prevalence ...

After noting the lack of attention paid to minorities in audience studies, the authors present the theoretical and methodological bases on which a line of research to reverse this trend can be built. The essay is divided ...

This study aims to analyze the emotions aroused by tropical Andean music—popularly known as chicha—present in the advertising of a well-known beverage brand in university students. The power music exerts in advertising is ...

Los ajíes nativos de la amazonia que actualmente se comercializan en la zona de la amazonia son el ají charapita (Capsicum Frutescens), el ají ayuyo (C. Baccatum), el ají pucunucho (C.Baccatum), el ají challuaruro (C. ...

Las etapas de vida por las que transita el migrante jornalero agrícola, conforman un ciclo relativamente corto y acelerado. Su temprana incorporación a las labores agrícolas y a la dinámica trashumante lo prepara física ...

What makes the migrant a migrant worker? The first object of this work is to understand, with the resources of the methodologies of historical and bibliographical research, the trajectory that made the primitive migrant ...