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The pacification of the Favelas: mega events, global competitiveness, and the neutralization of marginality
(Univertisy fo Alberta, 2013)
Rio de Janeiro is preparing to host two major sporting events in the
coming years: the 2014 FIFA World Football Cup and the 2016 Olympic Games.
Local authorities are promoting these mega events as an opportunity to
increase ...
O Discurso Do Marketing De Lugar E Os Grandes EventosThe Discourse Of Place And Big Event Marketing
(Universidade Federal da Bahia - Faculdade de Filosofia e Ciências Humanas - Centro de Recursos Humanos, 2016)
A successful early warning system for hydroclimatic extreme events : the case of La Paz City mega landslide
(Springer International, 2018)
Nation branding through mega-events and the impact on tourism development in the host country: a study on the 2014 FIFA World Cup in Brazil
(2016-09-14)
Nation branding has recently gained importance as countries strive for a global competitive advantage to attract worldwide tourists, foreign direct investment and talented workforce, and to enhance consumer preferences for ...
Chile mega-fire 2017: An analysis of social representation of forest plantation territory
(Elsevier, 2020)
Between January 1 and February 10, 2017, the central southern area of Chile faced several mega-fires events that were considered the second largest of the history, 518,174 ha were affected. The devastating consequences of ...
Evaluating the impact of mega-sporting events on hotel pricing strategies: the case of the 2014 FIFA World Cup
(Emerald Group Publishing Ltd., 2017)
Purpose: This study aims to examine the impact of a mega-sporting event “2014 FIFA World Cup” on hotel pricing strategies and performance. Design/methodology/approach: The present project examines the host regions’ response ...
Evaluating the impact of mega-sporting events on hotel pricing strategies: the case of the 2014 FIFA World Cup
(Emerald Group Publishing Ltd., 2017)
Purpose: This study aims to examine the impact of a mega-sporting event “2014 FIFA World Cup” on hotel pricing strategies and performance. Design/methodology/approach: The present project examines the host regions’ response ...
Evaluating the impact of mega-sporting events on hotel pricing strategies: the case of the 2014 FIFA World Cup
(Emerald Group Publishing Ltd., 2017)
Purpose: This study aims to examine the impact of a mega-sporting event “2014 FIFA World Cup” on hotel pricing strategies and performance. Design/methodology/approach: The present project examines the host regions’ response ...