After describing the origins of media ecology and the role of Marshall McLuhan in thattheoretical constitution process, this article addresses McLuhan’s perspective on technology andmedia. In this context, the article warns ...

En este texto abordaremos el método de McLuhan principalmente a partir de algunas observaciones muy reveladoras en su obra Understanding Media. The Extensions of Man (1964). Proponemos como un concepto básico para entender ...

Este artículo establece un diálogo entre el concepto de medio –presentado por Marshall McLuhan– y el concepto de mito–enarbolado por Roland Barthes– para evidenciarsus similitudes de trasfondo, y de este modo acercar el ...

This study gauges the scientific impact of Marshall McLuhan's works on academic research. To this end, an analysis was undertaken to study published research that cited his works in the Web of Science (WoS) from 1957 to ...

McLuhan cites Ortega y Gasset’s works, including History as a System and Other Essays Toward a Philosophy of History and Man and People, in two passages from War and Peace in the Global Village, six years after ...

El presente artículo tiene como objetivo acercarse al pensamiento sensitivo de los medios de comunicación desde Marshall McLuhan. En términos generales, este acercamiento pretende relacionar, desde la consolidación tecnológica ...

In the McLuhan way, fundamental concepts like the media as extension of man and the medium is the message are more than a revolution. There are synthesis and ruptures. Traces from a technological revolution caught in that ...