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Methodology for a comparative quantitative analysis of film colour: a comparison between Cannes and box-office results
This paper proposes a method for quantitative colour analysis aimed at determining colour variation between different sets of films with a common selection criterion. The process is exemplified by comparing films selected ...
Reflexões sobre o papel da agência publicitária McCann-Erickson na americanização do Brasil no Segundo Governo Vargas (1951-1954)
(FGV CPDOC, 2015-10-18)
The aim of the present work is to analyze the performance of the north-american advertising agency McCann-Erickson,regarding their contribution to the process of Americanization of Brazil. Combining in an interdisciplinary ...
Carta mecanografiada
(Centro de Estudios de Historia de México CARSO, 2013)
“Transatlantic” de Colum Mc Cann
(Escuela de Lenguas Modernas - Universidad del Salvador, 2022)
A agência McCann-Erickson do Brasil: um estudo sobre a profissionalização do campo publicitário brasileiro (1935-1964)
(2016-04-28)
The theme of this dissertation is professionalization in advertising. Specifically in Brazilian advertising, and taking into account that professionalization in this field was articulated with the expansion and consolidation ...
La lucha por el comercio brasileño, 1935-1939
(El Colegio de México, Centro de Estudios Internacionales, 2012)
Casal McCann não usará doações em defesa
(2007-09-13)