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Adote consumidores mais velhos no marketing das artesAdote consumidores mais velhos no marketing das artes
(RAE - Revista de Administracao de EmpresasRAE - Revista de Administração de EmpresasRAE-Revista de Administração de Empresas, 1995)
Vendem-se Bibliotecas: estratégias de marketing cultural utilizadas pelas bibliotecas públicas do RSSell Libraries : strategies of cultural marketing used by the public libraries in Rio Grande do Sul
(Universidade Federal do Rio Grande do Sul, 2006)
Marketing cultural - guia de proposta para solicitação em diversas entidades
(Universidade Federal de Santa MariaBRHistóriaUFSMPrograma de Pós-Graduação em Patrimônio Cultural, 2010-03-30)
In this study, the Cultural Marketing is directly associated to the term which expresses the patronage polices of
public funding for culture, where it is assumed that both the coordination between state, private and the ...
Cultural tourism in the Northeast of Brazil: the influence of "forró pé de serra" on the tourism market of Salvador/BA
(Athens Journal of Tourism, 2017-03)
This research, an exploratory and qualitative multiple case study, sought to discover how artists/bands in Salvador-BA, who work with forró pé de serra, use marketing communication tools to manage their careers, reach their ...
Utilização de estratégias de marketing cultural: estudo de caso da Biblioteca Lygia Targino
(Universidade Federal do Rio Grande do NorteBrasilUFRNBiblioteconomia, 2018)
Marketing Intelligence and Big Data: Digital Marketing Techniques on their Way to Becoming Social Engineering Techniques in Marketing
This contribution reviews the vast scope of digital application areas, which shape the digital marketing landscape and coin the present term “marketing intelligence” from a marketing technique point of view. Additionally, ...
As relações entre arte contemporânea e marketing cultural: CowParade Porto Alegre 2010
(Universidade Federal de Santa MariaBRArtesUFSMPrograma de Pós-Graduação em Artes Visuais, 2012-06-06)
This research addresses the relationships that form between contemporary art and cultural marketing through the private sponsorship exemplified by CowParade Porto Alegre. The cultural marketing has the contemporary art as ...
Cultura, pol??tica e mercado na Bahia: a cria????o da Secretaria da cultura e turismo
(Programa de P??s-Gradua????o em Cultura e Sociedade da UFBA, 2007)