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Prioritizing B2B marketing capabilities: Crossvergence in advanced and emerging economies
(Elsevier, 2022)
Marketing capabilities in business-to-business (B2B) settings are increasingly gaining attention of international
business managers and scholars. However, research has not examined which B2B marketing capabilities are ...
Capacidades dinâmicas, capacidades operacionais (educacional-marketing) e desempenho
(Fundação Escola de Comércio Álvares Penteado, 2017-09-01)
Purpose:To verify the relationship between dynamic capabilities (DCs) and their impact on performance mediated by operational capabilities, considering educational technological capabilities and marketing capabilities in ...
Assessing the needs of international markets against an emerging market company's capabilities: A tool for internationalization
(Wiley-Liss Inc., 2019-01-01)
Senior managers in emerging markets often strive to ensure that their companies develop sufficient capabilities to confront the needs they encounter in international markets. However, extant research and practice remain ...
Innovation capabilities and export performance in manufacturing SMEs
(Instituto Tecnológico de Costa Rica, 2022)
O desenvolvimento de capacidades adaptativas de marketing para atuação no contexto de transformação digital: o caso de um banco de varejo brasileiro
(Universidade do Vale do Rio dos Sinos, 2021-05-14)
In a digital transformation scenario, more and more the enterprises will have to adapt faster in the path of meeting the new demands of the market that emerge both from the new customer profile and new competitors entering ...
O desenvolvimento de capacidades adaptativas de marketing para atuação no contexto de transformação digital: o caso de um banco de varejo brasileiro
(Universidade do Vale do Rio dos Sinos, 2021-05-14)
In a digital transformation scenario, more and more the enterprises will have to adapt faster in the path of meeting the new demands of the market that emerge both from the new customer profile and new competitors entering ...
Manufacturing and marketing integration from a cumulative capabilities perspective
(Elsevier Science Bv, 2010-08)
A growing number of studies have analyzed the dynamics of integration among different functional areas in recent years. Manufacturing and marketing integration has been a relevant topic in management research since the ...
Intersecções entre as capacidades de marketing, os tipos estratégicos e o grau de internacionalização de empresas multinacionais brasileiras
(Universidade Federal de Santa MariaBrasilAdministraçãoUFSMPrograma de Pós-Graduação em AdministraçãoCentro de Ciências Sociais e Humanas, 2021-09-09)
Given the new market dynamics associated with the movement of economic integration between different markets pronounced by globalization, understanding how companies operate strategically in the competitive market becomes ...
Capabilities and the internationalisation of smaller-sized, service-oriented firms in the southern hemisphere
(Routledge, 2020)
Underpinned by the threshold and dynamic capabilities perspectives as a sub-set of Resource-Based Theory, the objective of this study is to understand ways in which management teams build types of capabilities to facilitate ...