In practice marketing can and should play an important role in mobile applications when formulating marketing strategies. The aim of this article is to identify the main KPIs to measure the effect of marketing strategies ...

Mobility has been a big issue in the cities. Nowadays, urbanization has extended its branches to rural communities to improve agricultural businesses. This research develops an experimental application of a cognitive model ...

A telefonia celular tem se desenvolvido e no decorrer da sua evolução, o telefone celular antes visto apenas como um mero dispositivo de voz, agora passa a ser um protagonista na vida das pessoas desempenhando outras várias ...

A continuación se presenta la investigación realizada en torno a la estrategia de comunicación digital de Virgin Mobile Chile, con foco en su sitio web corporativo (www.virginmobile.cl). Para ello se utilizaron las directrices ...

Daily activity sees data constantly flowing through cameras, the internet, satellites, radio frequencies, sensors, private appliances, cars, smartphones, tablets and the like. Among all the tools currently used, mobile ...

The markets, associated to -mobile to mobile- services of voice, in Advanced Mobile Telecommunications services in Latin America have been subject to dominant operator regulatory processes, which are necessary to attain ...