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Marketing Intelligence and Big Data: Digital Marketing Techniques on their Way to Becoming Social Engineering Techniques in Marketing
This contribution reviews the vast scope of digital application areas, which shape the digital marketing landscape and coin the present term “marketing intelligence” from a marketing technique point of view. Additionally, ...
Nueva era de marketing electrónico y su enfoque a nivel mundial
(Universidad del Azuay, 2013)
Tendencias y perspectivas del marketing en las pymesMarketing trends and perspectives in SMEsTendências e perspectivas de marketing nas PMEs
(Pontificia Universidad Católica del PerúPE, 2022)
Marketing Intelligence: Boom or Bust of Service Marketing?
Marketing intelligence fosters two major developments within digital service marketing. On the one hand, a boom of services seems to have evolved, accelerated by the opportunities of marketing intelligence. It has contributed ...
O marketing de relacionamento: integração entre informática e marketing em busca da vantagem competitiva
(1992-02-13)
Trata-se de uma revisão bibliográfica sobre o Marketing de Relacionamento, que representa a união entre a Informática e o Marketing, permitindo um profundo conhecimento dos clientes e do mercado, constituindo-se na mais ...