A common problem for many companies, like retail stores, it is to find sets of products that are sold together. The only source of information available is the history of sales transactional data. Common techniques of ...

In this article, we propose an approach to market basket analysis based on the notion of social influence. While traditional market basket analysis looks for combinations of products that frequently co-occur in transactions, ...

Purpose This paper aims to present an approach to detect interrelations among product categories, which are then used to produce a partition of a retailer's business into subsets of categories. The methodology also yields ...

In this paper, we presented the Extended Association Rule Network (ExARN) to structure, prune and analyze a set of association rules, aiming to build hypothesis candidates. The ExARN extends the ARN, proposed by [2], ...

Market basket analysis provides an insight into customer consumption patterns and trends in the industry. These will be achieved by analyzing and studying the performance of the large datasets of transactions made by ...