Green luxury is a promising stream in the environmental marketing and sustainable development literature. Yet, scholars are still investigating why green consumers show a positive attitude toward ethical consumption but ...

Aiming at success in the currently challenging Brazilian market, luxury firms must consider a number of factors. Not only the adaptation to certain economic and political conditions but also the understanding of Brazilian ...

In recent years, emerging markets – considered the lead countries of the ‘developing world’ – have been outgrowing developed countries within the scope of the luxury market worldwide. Consequently, these new markets represent ...

The aim of the present research thesis is to investigate the luxury market in Brazil and how brand can survive in such context. All over the world this sector is becoming more and more crucial, due to many factors, such ...

The primary purpose of this research is to get insight into the preferences of luxury customers who prefer items with less visible brand indications. It is the purpose of this research to examine how consumers build meaning ...

Luxury has evolved over the centuries; new challenges have created questions of appropriate strategies for brands. Experience and authenticity became important aspects in the field: consumers are enjoying more material ...

O luxo pressupõe uma hierarquia social e a moda serve como ferramenta para aplicação desta distinção. A maneira como a pessoa se veste reflete a sua personalidade, posição econômica e social. A posse de bens de luxo serve ...