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¿Cómo hacer Negocios en la Base de la Pirámide? El marketing mix y los sectores de bajos recursos
(Universidad de San Andrés. Escuela de Administración y Negocios, 2005-07)
Investigaciones de mercado para hacer negocios en la base de la pirámide
(Universidad de San Andrés. Escuela de Administración y Negocios, 2008)
Sensory acceptability, consumption frequency, and factors associated with consumption of fruits and vegetables among low and medium income consumers in Argentina
(Wiley Blackwell Publishing, Inc, 2020-03)
The acceptability, consumption frequency of fruits and vegetables (F&V), and the reasons for consuming these foods were studied. A total of 370 housewives carried out different tests: Sensory Acceptability, Consumption ...
¿Cómo son los consumidores del mercado de las mayorías en venezuela? : una aproximación a la construcción del perfil psicográfico
(Universidad IcesiFacultad de Ciencias Administrativas y EconómicasSantiago de Cali, 2011-07-30)
This investigation thoroughly discusses a profile of low-income consumers based on an understanding of their environment, everyday life, values, aspirations, and the dynamics of their purchasing and consumption habits. An ...
Evaluating consumer preferences for healthy eating from Community Kitchens in low-income urban areas: A discrete choice experiment of Comedores Populares in Peru
(Elsevier, 2015)
Many low-income individuals from around the world rely on local food vendors for daily sustenance. These small vendors quickly provide convenient, low-priced, tasty foods, however, they may be low in nutritional value. ...