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Relación entre el brand image y brand love en las marcas deportivas
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2021-07-08)
En un mercado tan competitivo como el actual, ser solamente una marca no es suficiente para destacar ante los demás. Es por ello que cada vez más marcas buscan convertirse en lovemarks y conseguir un buen posicionamiento ...
Destination image of a city hosting sport event: effect on sponsorship
(Vilnius University, 2015)
Destination image of a city hosting sport event: effect on sponsorship
(Vilnius University, 2015)
El Social Media Marketing, la Co-creation of Value y el Customer Brand Engagement en relación al Customer Satisfaction en las marcas deportivas
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2020-12-03)
El presente estudio se centra en analizar las variables Social Media Marketing, Co-creation of Value y Customer Brand Engagement en relación al Customer Satisfaction en marcas deportivas. En primer lugar, existen marcas ...
Relación entre el brand image y brand love en las marcas deportivas
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2022)
IMPACT OF MARKETING INNOVATIONS IN FOOTBALL CLUBS REVENUES: THE CASE OF CORINTHIANS
(Univ Nove Julho, 2015-01-01)
The use of marketing as a mainstay of sports management is very recent, but already moves billions around the world and is seen as a key element for the growth of the football industry. A range of new products and services ...
Análisis de la lealtad del consumidor hacia las marcas deportivas en la ciudad de Bogotá
(Universidad Santo TomásPregrado Ingeniería IndustrialFacultad de Ingeniería Industrial, 2019)
Sports marketing is understood as the varied activities that have been designed in order to meet the needs of sports consumers, through exchange processes. Within this type of marketing several approaches have been developed ...
Nation branding through mega-events and the impact on tourism development in the host country: a study on the 2014 FIFA World Cup in Brazil
(2016-09-14)
Nation branding has recently gained importance as countries strive for a global competitive advantage to attract worldwide tourists, foreign direct investment and talented workforce, and to enhance consumer preferences for ...