Buscar
Mostrando ítems 1-10 de 730
Consumer ethnocentrism and purchasing intention in developing countriesEtnocentrismo del consumidor e intención de compra en países en desarrollo
(Universidad Politécnica Salesiana, 2021)
Consumer ethnocentrism and purchasing intention in developing countriesEtnocentrismo del consumidor e intención de compra en países en desarrollo
(Universidad Politécnica Salesiana, 2021)
Green perceived benefits y Brand credibility en relación al Repurchase intention de green products
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2020-08-19)
El estudio tiene como objetivo explorar las relaciones entre los beneficios verdes percibidos y la credibilidad de marca frente a la intención de recompra de productos verdes en Lima. La información presentada es cuantitativa ...
Does Indonesian millennial consider customer ethnocentrism and consumer’s aspiration on buying intentions?
(Universidad del Zulia, 2020)
Exploring attitudes and behavioral intention of brazilian consumers towards fair trade and fair trade products
(2015)
Global sales of FT products have been growing consistently in the last years. According to the FLO, they jumped from less than €1 billion in 2004 to around €5,5 billion in 2013. Although the movement is still beginning in ...
Identification of main factors to characterize young people with greatest intention of buying footwear online
(26th Americas Conference on Information Systems, AMCIS 2020.US, 2020)
The study seeks to identify the main factors that contribute to characterize young people in an emerging city like Lima, one of the cities with the lowest online channel penetration in Latin America, intending to buy a ...
Etnocentrismo del consumidor e intención de compra en países en desarrollo
(2021-04)
Las empresas en los países con menos experiencia productiva se ven amenazadas por el ingreso de productos extranjeros,
percibidos como superiores entre los consumidores, lo que pone en desventaja a los suyos. Por consiguiente, ...
Acciones de promoción digital en relación a la intención de compra en cafeterías de especialidad por jóvenes de 18 a 29 años de edad de Lima MetropolitanaDigital promotion actions in relation to the intention of buying specialty coffee shops by young people from 18 to 29 years of age from Metropolitan Lima
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2020)
The Effects of Environmental Concern on Purchase of Green Products in Retail
(Elsevier B.V., 2015-01-01)
Current analysis evaluates the influence of environmental concern in people's retail buying behavior of green products. The objective was to assess whether the consumer is recognizing and effectively declaring that buying ...