The present article aims to analyze whether the intention of an organization, when informing their actions during a crisis, is merely work for its image and reputation or a manner of guaranteeing the right to information ...

This work aims, through the methodology of study of case and the intersection of social and cultural marketing concepts with the communication strategies, to analyze how the actions taken by financial institutions in this ...

Society, countries, chaps and organizations are going through an atypical moment in history because of the Covid-19 pandemic, which highlights the need to strategically propose local, regional and planetary solutions for ...

There is substantially more trade within national borders than across borders. An important explanation for this fact is the weak enforcement of international contracts. We develop a model in which agents build reputations ...

Legitimacy and reputation are intangible assets of growing importance for the survival of organizations, so it is very important to develop strategies that improve these assets. In addition, the implementation of management ...

In ancient Rome, to protect the State and prevent some people from accessing important positions, institutions such as infamy and ignominy were developed. In the Middle Ages, the concept of honor will arise to generate ...

Purpose The purpose of this paper is to review the literature on corporate reputation and internationalization to identify key research theories, contexts, characteristics, methodologies, applications, limitations and ...