Buscar
Mostrando ítems 1-10 de 2004
Mobile in-game advertising
(2012-03-26)
A efetividade das estratégias de advergaming: um estudo experimental comparando advergames e in-game advertisings
(Universidade Federal de Minas GeraisBrasilFCE - DEPARTAMENTO DE CIÊNCIAS ADMINISTRATIVASUFMG, 2018-06)
Objective: This article aimed to explain the generated effect of advergaming strategies in the attitude of the players towards the brand, as well as the recall of the brand. Method: Were compared the ...
The Evolution of Educational Game Designs From Computers to Mobile Devices: A Comprehensive Review
With the rapid growth of mobile technologies, mobile devices have become very popular and have reached a very high spread. Consequently, mobile games have started gaining an increasing attention from researchers and ...
In-game Advertising en video juegos en línea como soporte publicitario de las marcas de bebidas no alcohólicas en la ciudad de Guayaquil.
(Universidad de Guayaquil: Facultad de Comunicación Social, 2021-09)
El presente trabajo de investigación acerca “El In-game Advertising en videojuegos en línea como soporte publicitario de las marcas de bebidas no alcohólicas en la ciudad de Guayaquil” tiene como propósito conocer y analizar ...
The Case for Serious Games Analytics
Learning analytics have become a solidly established line of research, leveraging the large amounts of data that students generate while interacting with online materials such as those stored in a learning management system ...
Supporting Skill Assessment in Learning Experiences Based on Serious Games Through Process Mining Techniques
Learning experiences based on serious games are employed in multiple contexts. Players carry out multiple interactions during the gameplay to solve the different challenges faced. Those interactions can be registered in ...
Advergaming, uma estratégia promocional interativa: um estudo experimental
(Universidade Federal de Minas GeraisUFMG, 2014-12-17)
The advent of web 2.0 has transformed the internet into a multidirectional channel, changing the way consumers relate to companies (JAFFE, 2006). In this context interactivity has become essential for companies to be able ...