Objective: This article aimed to explain the generated effect of advergaming strategies in the attitude of the players towards the brand, as well as the recall of the brand. Method: Were compared the ...

With the rapid growth of mobile technologies, mobile devices have become very popular and have reached a very high spread. Consequently, mobile games have started gaining an increasing attention from researchers and ...

El presente trabajo de investigación acerca “El In-game Advertising en videojuegos en línea como soporte publicitario de las marcas de bebidas no alcohólicas en la ciudad de Guayaquil” tiene como propósito conocer y analizar ...

Learning analytics have become a solidly established line of research, leveraging the large amounts of data that students generate while interacting with online materials such as those stored in a learning management system ...

Learning experiences based on serious games are employed in multiple contexts. Players carry out multiple interactions during the gameplay to solve the different challenges faced. Those interactions can be registered in ...

The advent of web 2.0 has transformed the internet into a multidirectional channel, changing the way consumers relate to companies (JAFFE, 2006). In this context interactivity has become essential for companies to be able ...