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Family firms' identity communication and consumers' product involvement impact on consumer response
(Psychology & Marketing, 2020)
Family firms’ identity communication and consumers’ product involvement impact on consumer response
(Wiley-Liss Inc., 2019)
The purpose of this study is to determine whether the image transfer theory and the elaboration likelihood model can provide a theoretical framework capable of assessing the influence of consumers’ product involvement and ...
Family firms' identity communication and consumers' product involvement impact on consumer response
(Psychology & Marketing, 2020)
On the mechanism of hydrogen transfer in the HSCH(O) reversible arrow (S)CHOH and HSNO reversible arrow SNOH reactions
(The American Chemical Society, 2005)
Sponsorship image transfer theory in virtual brand communities
(Emerald, 2020)
Sponsorship image transfer theory in virtual brand communities
(Emerald, 2020)
Monitoring chemical and biological electron transfer reactions with a fluorogenic vitamin K analogue probe
(American Chemical Society, 2016-12)
We report herein the design, synthesis, and characterization of a two-segment fluorogenic analogue of Vitamin K, B-VKQ, prepared by coupling Vitamin K3, also known as menadione (a quinone redox center), to a boron-dipyrromethene ...