It is not hard to understand that associating happiness with a brand is a smart strategic idea, perhaps what really motivates this analysis, is how to find the ways to interpret this concept and how to sell massively, ...

Reflecting upon happiness is as old as humanity itself. The objective of this work is to identify and systematise the studies that verify the determinants of happiness in Brazil, and also specify future research opportunities. ...

A remarkable current development, happiness economics focuses on the relevance of people’s happiness in economic analyses. As this theory has been criticised for relying on an incomplete notion of happiness, this paper ...

No es difícil comprender que asociar felicidad con marca es estratégicamente un acierto, quizá lo que motive este análisis es encontrar las formas de interpretar y de vender masivamente la felicidad, tratando de entender ...

 A growing body of research has documented factors that predict happiness in adults; however, studies on children's happiness have just begun. The aim of this study was to explore Argentine children's reasons for happiness. ...

The objective of this article is to achieve a statistical analysis of the data from the World Happiness Report and its relationship with the economic income of the countries, as well as to identify that variables other ...