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A influência do green marketing na estratégia competitiva de empresas brasileiras
(Universidade Federal de Santa MariaBRAdministraçãoUFSMPrograma de Pós-Graduação em Administração, 2010-12-14)
The widely accepted concept of sustainability affects people, governments and enterprises in different
ways and requires the incorporation of new strategies. This dissertation aims to investigate the Green
Marketing ...
Fuzzy inference system to study the behavior of the green consumer facing the perception of greenwashing
(2020-01-01)
With increased consumption of green products, organizations have promoted their products and services as green to attract an environmentally growing segment. However, 98% of the products advertised as green have some element ...
Evitando o greenwashing: design gráfico na estratégia de marketing sustentável
(Universidade Tecnológica Federal do ParanáCuritibaDepartamento Acadêmico de Desenho Industrial, 2013-04-09)
This research presents information regarding greenwashing for professionals in design and advertising, proposing a discussion on communication in Brazilian market. Exposes concepts and applications of this new marketing ...
Diagnóstico de marketing verde em uma empresa agropecuáriaDiagnostics of green marketing in an agricultural company
(Universidade Federal do PampaUNIPAMPABrasilCampus Dom Pedrito, 2019)
Atributos de green products con enfoque en packaging relacionado con el green trustAttributes of green products with focus on packaging related to him green trust
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2021)
Understanding the genesis of green supply chain management: lessons from leading Brazilian companies
(Elsevier B.V., 2015-01-15)
This work discusses the internal structuring processes of leading companies when adopting green supply chain management (GSCM) practices. A multiple case study approach was adopted as the research methodology, with four ...