The aim of this study was to analyze the influence of greenwshing in consumer awareness for green consumption in retail. Under this approach was evaluated if the greenwashing confuses consumers about what is to be green ...

With increased consumption of green products, organizations have promoted their products and services as green to attract an environmentally growing segment. However, 98% of the products advertised as green have some element ...

The discussion on green consumption and consequently on green products offered in retail attracts the attention of consumers regarding their consumption style. However, it is important to know whether or not the consumer ...

Green luxury is a promising stream in the environmental marketing and sustainable development literature. Yet, scholars are still investigating why green consumers show a positive attitude toward ethical consumption but ...

This article analyzes the way in which the convergence of green attributes in multifunctional technological products influences consumers' purchase intentions. Due to the recent growth in convergent products, technology ...

Current analysis evaluates the influence of environmental concern in people's retail buying behavior of green products. The objective was to assess whether the consumer is recognizing and effectively declaring that buying ...

More than 40% of U.S. consumers participate in the $300 billion conscious consumer market (CCM). In the past decade, the growth of the CCM has not gone unnoticed by startups and established multinational corporations. Yet ...

Objective: The objective of this study was to analyze the relationship between perceived characteristics of greenwashing and brand reputation and consumer mistrust Method: A quantitative exploratory research was carried ...