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Effects of Green Advertising on Trust Building, Brand Opinion, and Purchase Behavior -Edición Única
(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2015)
Influences of environmental concerns and the scepticism in front of the advertising in the green products consumptiONInfluências da preocupação ambiental e do ceticismo frente à propaganda no consumo de produtos verdes
(2015-12-01)
Doubts remain about whether and how (direct and/or indirect via) the individual converts Environmental Concern in the Purchase of Green Products, especially in the specifics of the Brazilian reality. The very Purchase ...
Cambiemos la herencia: percepciones de los jóvenes sobre el Green advertising.
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2020-11-24)
Esta investigación busca conocer la percepción de los jóvenes universitarios de las cualidades del Green advertising a través de la preocupación medioambiental del público y el diseño de la campaña. La investigación se ...
Effects of Green Advertising on Trust Building, Brand Opinion, and Purchase Behavior -Edición Única
(Instituto Tecnológico y de Estudios Superiores de Monterrey, 2012-12-01)
In a 2x2 between-subjects experimental design with 206 participants and three previous exploratory studies with 112 additional subjects, the author proposes a model that presents social advertising (i.e., green advertisements) ...
“Environmental brand attribusetand nature imagery in vegan product advertising”
(Universidad de Chile, 2021)
Environmental issues have been the center of discussion for a long time and the effects of
climate change are becoming increasingly visible around us. On a positive side, people have
started to become more aware of these ...
Percepción de los estudiantes EPE de la UPC respecto a la publicidad social ambiental de la campaña “Los verdaderos depredadores” de National Geographic
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2020-09-08)
El presente trabajo analiza las percepciones de estudiantes de Epe la UPC respecto a la campaña “Los verdaderos depredadores” de National Geographic en Facebook. La publicidad se adapta a temas sociales, uno de ello es la ...
Evaluación del impacto de la publicidad en el consumo de frutas y verduras de las familias caleñas
(Universidad Autónoma de Occidente, 2005-04)
GREENWASHING: SUSTAINABILITY CLAIMS AND ADVERTISING SELF-REGULATION IN BRAZIL
(Grupo de Pesquisa Virtuhab, 2022)