O presente trabalho tem como objetivo realizar um estudo de caso a respeito das campanhas de comunicação elaboradas pelos departamentos de marketing e comunicação do São Paulo Futebol Clube no ano de 2017, período em que ...

This research aims to analyze how the process of formation and triggering of the football market occurred and what its implications for the Brazilian scenario. It is a theoretical research, complemented by data made ...

This work aims to contribute with theoretical and practical knowledge about communication strategies in the sports organizations environment in order to build a good relationship with the press in periods of tension. From ...

In this paper, we study interaction dynamics in the game of football-soccer in the context of ball possession intervals. To do so, we analyze a database comprising one season of the five major football leagues of Europe. ...

The formation in football is quite complex, requiring constant reflections on the new realities that emerge, such as the immersion in the environment of virtual social networks and the use of technologies, that add new ...

The aims of this study were: (i) to compare the external and internal load during a 6-a-side small-sided game (6v6-SSG) according to age-group; (ii) to relate these parameters between the 6v6-SSG and official matches; and ...

Introduction: Among the variables that help in the good performance of a team, ball possession has been an important factor, given that many research relate ball possession to successful matches. Objective: the present ...