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First fixation duration as a bottom-up measure during symbolic and non-symbolic numerical comparisons
(Routledge, 2020)
The ability to represent quantities, either in a symbolic or non-symbolic format, predicts calculation skills. Recording the saccades during gazing at these stimuli allows us to infer the cognitive processing taking place ...
Selective eye fixations on diagnostic face regions of dynamic emotional expressions: KDEF-dyn database
Prior research using static facial stimuli (photographs) has identified diagnostic face regions (i.e., functional for recognition) of emotional expressions. In the current study, we aimed to determine attentional orienting, ...
Esthetic perception of clear aligner therapy attachments using eye-tracking technology
(2020-09-01)
Introduction: The purpose of this research was to assess and compare esthetic perceptions of clear aligner therapy with attachments and esthetic brackets by measuring differences in eye fixations using eye-tracking technology. ...
Eye movement patterns and visual attention during scene viewing in 3-to 12-month-olds
(Cambridge University Press, 2016)
Recently, two attentional modes have been associated with specific eye movement patterns during scene processing. Ambient mode, characterized by short fixations and long saccades during early scene inspection, is associated ...
Analysis of the influence of the picture layout on the visual tracking of children and young people with cerebral palsy
(2019-01-01)
The study investigated the effects of size, number and target displays on the accuracy and time required for the selection of information on a computer screen by students with cerebral palsy. Participants were 17 students ...
Neurogastronomía para incrementar la percepción sensorial de la comida típica de la ciudad de Riobamba
(Escuela Superior Politécnica de Chimborazo, 2022-07-01)
The purpose of this research work was to link the incidence of Neurogastronomy and sensory perception in the development of neuro-gastronomic strategies of the typical food of Riobamba city, through the experiential model ...
Neuromarketing para el posicionamiento de la fundación de ayuda Social Banco de Alimentos de la ciudad de Quito
(Escuela Superior Politécnica de Chimborazo, 2022-10-24)
The objective of this study work was to determine the impact of neuromarketing on the positioning of Fundación de Ayuda Social Banco de Alimentos of Quito city, through bibliographic and documentary support. The methodology ...
Neuromarketing para el análisis de percepción de la calidad del servicio en la Cooperativa Fernando Daquilema de la ciudad de Riobamba
(Escuela Superior Politécnica de Chimborazo, 2022-11-11)
The objective of this research work was to carry out a Neuromarketing for the analysis of service quality perception in Fernando Daquilema cooperative of Riobamba city, with the purpose of establishing strategies based on ...
Incidencia del neuromarketing en el desarrollo de estrategias publicitarias digitales del Centro de Rehabilitación Integral de Alta Complejidad CENREFK Riobamba
(Escuela Superior Politécnica de Chimborazo, 2021-11-29)
This research aimed to link the incidence of neuromarketing in developing digital advertising strategies of the Center for Comprehensive Rehabilitation of High Complexity CENREFK in Riobamba city. This research followed ...
Motor representations underlie the reading of unfamiliar letter combinations
(Nature Publishing Group, 2020-03)
Silent reading is a cognitive operation that produces verbal content with no vocal output. One relevant question is the extent to which this verbal content is processed as overt speech in the brain. To address this, we ...