Sustainable innovation – the introduction of new products and processes that bring economic, social and environmental benefits – have a crucial role in the textile and fashion industry. However, current literature mainly ...

Consumer behavior is been studied by academia since the late fifties. Despite the advances seen in the area, the topic still not fully explored due to the big range of variables that can influence consumers and their ...

ashion law encompasses a wide variety of issues that concern an article of clothing or a fashion accessory, starting from the moment they are designed and following them through distribution and marketing phases, all the ...

Este artículo muestra el resultado de una investigación sobre habitos de consumo de Fast-Fashion, y como estos habitos pueden construír una estrategia de mercadeo para el modelo de negocio del Slow-Fashion. La importancia ...

Fashion has been constantly changing over time. In recent years, consumers have shifted from being spectators to protagonists and generators of fashion trends. In order to adapt to the new demands of the market, some ...