“Club de fans: unidos por la música1” es una serie de crónicas web que busca entender la relación de los millennials2 chilenos con fenómenos musicales de su adolescencia, específicamente, del período de principios de los ...

The purpose of this study was to understand the process of (un) configuration and (re) configuration of the supporting in the two cities, Betim-MG and Ipatinga-MG, and how they established the relationship of the fans with ...

Dados os altos níveis de competitividade que caracterizam a maioria dos mercados contemporâneos, muito tem sido estudado a respeito da lealdade, comprometimento e retenção de consumidores na literatura de marketing. As ...

Loyalty has been a topic widely studied marketing, and is considered to vital to an organization, as loyal customers can contribute to an increase revenue. Thus, many managers seek to adopt strategies and actions of ...

Loyalty has been a topic widely studied marketing, and is considered to vital to an organization, as loyal customers can contribute to an increase revenue. Thus, many managers seek to adopt strategies and actions of ...