This study examines the prevalence of emotional appeals in COVID-19-themed brand advertisements from around the world in the months immediately following the World Health Organization’s declaration of the coronavirus ...

A propaganda Direta ao Consumidor (DC) de medicamentos encoraja as pessoas a perguntar aos médicos por determinados medicamentos e tratamentos que requerem prescrição médica. Para aumentar o poder persuasivo, modelos de ...

This international collection discusses how the individualised, reflexive, late modern era has changed the way we experience and act on our emotions. Divided into four sections that include studies ranging across multiple ...

Es usual encontrar la presencia de la industria de la moda en las redes sociales. Instagram es una de estas y las marcas hacen esfuerzos por generar un vínculo con sus seguidores. Las interacciones que sus posts generen, ...

El Mundo atraviesa una de las mayores crisis sanitarias nunca antes vistas debido al SARS-CoV-2, dejando efectos negativos en diversos ámbitos. Los gobiernos han tenido que tomar medidas restrictivas con el fin de concientizar ...

This article appeals to teachers and school administrators in Trinidad and Tobago to strive to establish and sustain school climates that reocognize and embrace the philosophy that every student is important and a viable ...