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The Relationship between the Customers’s Joy and the Emotional Interaction and Marketing
(Universidad del Zulia, 2019)
The chill of the moment: emotions and proenvironmental behavior
(American Marketing Association, 2017)
Many serious problems, including those associated with the environment, warrant a sustained response, but the emotions that motivate action are often transient. The authors conducted five online experiments examining the ...
The influence of emotional contagion on products evaluation
(2011-02-28)
Emotional Contagion is the mechanism that includes mimicking and the automatic synchronization of facial expressions, vocalizations, postures, and movements with another person and, consequently, convergence of emotions ...
Marketing emocional y la generación de lovemarks en el segmento juvenil del Distrito de Trujillo
(Universidad Nacional de Trujillo, 2016)
Emotional marketing and customer loyalty. Analysis based on the emotional components of the Value Star Model in the internet banking at BCPEl marketing emocional y la fidelización del cliente. Análisis a partir de los componentes emocionales del Modelo Value Star en la banca por internet del BCP
(Pontificia Universidad Católica del Perú, 2018)
Marketing of Experiences in Dentistry through the Evaluation of Physiological and Emotional Response in Individuals Exposed to Eugenol
This research uses biometrics to identify how olfactory stimuli related to dental consultation affect the emotion of the subjects investigated. First, an explanation is given about the characteristics inherent to experience ...
El marketing emocional y la fidelización del cliente. Análisis a partir de los componentes emocionales del Modelo Value Star en la banca por internet del BCPEmotional marketing and customer loyalty. Analysis based on the emotional components of the Value Star Model in the internet banking at BCP
(Pontificia Universidad Católica del PerúPE, 2018)
Understanding the emotional impact of gifs on instagram through consumer neuroscience
The ability of GIFs to generate emotionality in social media marketing strategies is analyzed. The aim of this work is to show how neuroscience research techniques can be integrated into the analysis of emotions, improving ...
Evaluation of Emotional Responses to Television Advertising through Neuromarketing
Since the last century, we have witnessed a steady evolution of advertising techniques in an effort to adapt to the new social context in the market. As a strategic resource, Neuroscience brings a new perspective by allowing ...