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Family firms' identity communication and consumers' product involvement impact on consumer response
(Psychology & Marketing, 2020)
Family firms’ identity communication and consumers’ product involvement impact on consumer response
(Wiley-Liss Inc., 2019)
The purpose of this study is to determine whether the image transfer theory and the elaboration likelihood model can provide a theoretical framework capable of assessing the influence of consumers’ product involvement and ...
Family firms' identity communication and consumers' product involvement impact on consumer response
(Psychology & Marketing, 2020)
Identifying the factors that affect the knowledge of mortgage loans' total cost
(Emerald, 2021)
Purpose - This study identifies the factors that affect the knowledge of mortgage loans' total cost.
Design/methodology/approach - Empirical research utilizing a survey administered through in-home interviews was ...
Exposure to political disparagement humor and its impact on trust in politicians: How long does it last?
(Frontiers Media S.A., 2017-12)
The experimental research that looks into the effects of political humor on an individual's attitudes toward politics and politicians does not evaluate its long-term effects. With this in mind, this study aims to determine ...
A influência das tecnologias digitais de saúde sobre a aderência e ativação individuais: uma análise baseada em elaboration likelihood model
(2020)
As doenças crônicas não-transmissíveis (DCNT) representam 71% de todas as mortes e são uma ameaça global. As DCNT afetam idosos e adultos em idade produtiva, o que causa grande impacto econômico. Sua mitigação é uma das ...
Caracterización del uso de las teorías de decisiones conductuales para individuos en modelado
(Medellín - Minas - Maestría en Ingeniería - Ingeniería de SistemasUniversidad Nacional de Colombia - Sede Medellín, 2020-04-30)
The main objective of this Final Work is to characterize the most used Behavioral Decision Theories for individuals in Systems Modeling, which integrates different attributes and allows knowing the fields of knowledge and ...
Rotas de persuasão na propaganda impressa de produtos e serviços no Brasil: um estudo comparativo
(2003)
O objetivo principal do trabalho é entender melhor como ocorre a persuasão dos consumidores de produtos e de serviços. Nesse intuito. foi desenvolvido um estudo comparativo entre anúncios impressos de equipamentos de ...
Graphic gambling warnings: how they affect emotions, cognitive responses and attitude change.
(Kluwer Academic Publishers / Plenum, 2013-09-01)
The present study focuses on the effects of graphic warnings related to excessive gambling. It is based upon a theoretical model derived from both the Protection Motivation Theory (PMT) and the Elaboration Likelihood Model ...