This paper analyzes the impact of digitization on the Spanish scholarly publishing sector. Scholarly publishers are those publishing mainly books of interest to the scientific, academic and/or university community or that ...

This work has as objective understanding the marketing strategies adopted by L&PM publishing house in digital ambience, over the editorial market‟s complexity, in which books dispute attention of consumers and other ...

This paper analyzes how technological change and digitalization in the Spanish publishing sector is challenging existing business models and encouraging publishers to modify their portfolios of products and competencies. ...

The journey experienced through the years in the Social Communications – Editorial Production, didn’t leave any doubts about the direction to be followed in this work that aims at the creation of a digital book destined ...