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Percepción de los empleadores sobre las competencias de los futuros publicistasEmployers' perception of the skills of future advertisers
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2020)
Portais institucionais na web: análise de anúncios publicitários no ecossistema midiático
(Universidade Federal de Santa MariaBrasilComunicaçãoUFSMPrograma de Pós-Graduação em ComunicaçãoCentro de Ciências Sociais e Humanas, 2016-11-25)
This thesis is part of the Media and Communicative Strategies research line of the UFSM Graduate Program in Communication. The research problem can be summarized by the following question: how the media ecology observed ...
Percepción de los empleadores sobre las competencias de los futuros publicistas
(Universidad Peruana de Ciencias Aplicadas (UPC)PE, 2020-08-24)
El objetivo de esta investigación es identificar cuáles son las principales competencias laborales que los empleadores de medios digitales valoran en los futuros publicistas. Validar desde el punto de vista de estos ...
When Ads Become Invisible: Minors’ Advertising Literacy While Using Mobile Phones
It has been traditionally estimated that children begin to understand the persuasive intent of advertising at about the age of 8 which is when they acquire the skills of adult consumers. The ability to identify and interpret ...
Eliciting Emotions as Cultural Mediation: Advertising and the Non-rational Space between Culture and the Economy
(2020)
The present study explores the connections between emotions, culture and economy within the framework of advertising practices. In this way, grounded on the discourses of London-based advertising practitioners, this research ...
Perspectivas de jóvenes expertos: Influencia de los actuales estereotipos de género en mensajes publicitarios digitales
(Associacao Iberica de Sistemas e Tecnologias de Informacao, 2021)
© 2021, Associacao Iberica de Sistemas e Tecnologias de Informacao. All rights reserved.Traditionally, gender studies in digital advertising have verified the existence of differences between female and male stereotypes ...
Advertising of medical devices on the Internet
(Universidad del Zulia, 2020)
Assessing the Effectiveness of Facebook Advertising Campaigns on Business Performance: A Case Study of a Liquidation Specialist
(2023-06)
This thesis examines the effectiveness of advertising campaigns on Facebook and their impact on the sales performance of a small business specialized in liquidations. The study utilizes the Meta Business Suite platform to ...