Esta investigación se enfoca en analizar la relación de las variables del store equity: store awareness, store loyalty, store perceived quality y store image. Asimismo, la investigación evaluó que tanto una variable influye ...

Department stores have emerged in the 19th century as important areas of consumption, which have contributed both to the dissemination of fashion as for consumer democratization just as they were responsible for bringing ...

The front view of a large department store on Frederick Street in Port of Spain.

This postcard bears a printed advertisment for the Bonanza, which was major dpeartment store in Port of Spain during the early 1900s. Images of Brighton Pier La Brea and the Queen's Park, Savannah "The Palms" (which were ...

Nowadays, a hyper-connected consumer is not satisfied with using only one channel of everything the brand offers, but rather looks for the diversity of options to make their purchase. This research seeks to analyze how the ...

La presente investigación tuvo como objetivo estudiar la influencia del neuromarketing en los estímulos externos e internos en la toma de decisión de compra de vestimenta en las tiendas por departamento en la ciudad de ...