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Marketing relacional, un estudio sobre customer engagement, customer experience y customer success
(Universidad del Azuay, 2021)
Customer Integration in Service Innovation: An Exploratory Study
(Universidad Alberto Hurtado. Facultad de Economía y Negocios, 2014)
Mass customization under the internet of things
(Universidad del Zulia, 2020)
Customer knowledge management: Micro, small and medium - Sized enterprises in Bogotá - Colombia
The idea of Customer Knowledge Management (CKM) is quite new, especially linked to operations within an organization. In this context, it is required to recall 80’s worldwide concepts as Customer Relation Ship (CRM) or ...
The role of customer interactions towards customer satisfaction in theme parks experience
(Universidad del Zulia, 2019)
Customer Experience Management as a key factor for customer satisfaction & business growth
(2020-10-08)
Por su novedad, son muy pocos los estudios que mencionan al CEM como factor potencial para una mejor satisfacción del cliente y especialmente para el crecimiento del negocio.
El objetivo de esta tesis es ofrecer una ...
Estimating cellphone providers' customer equity
(Elsevier Science Inc, 2009-09)
This paper provides insights about how customer equity estimates can help businesses monitor the competition as well as aid managers in making their marketing investment decisions, and how companies can employ their marketing ...