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Mass customization under the internet of things
(Universidad del Zulia, 2020)
Exploring Relationships between Products Characteristics and B2C Interaction in Electronic Commerce
(Universidad de Talca, 2008)
Students’ perception on customer experience: a comparative study
(Springer, 2020)
Customer Experience Management as a key factor for customer satisfaction & business growth
(2020-10-08)
Por su novedad, son muy pocos los estudios que mencionan al CEM como factor potencial para una mejor satisfacción del cliente y especialmente para el crecimiento del negocio.
El objetivo de esta tesis es ofrecer una ...
Estimating cellphone providers' customer equity
(Elsevier Science Inc, 2009-09)
This paper provides insights about how customer equity estimates can help businesses monitor the competition as well as aid managers in making their marketing investment decisions, and how companies can employ their marketing ...
Customer loyalty and brand management
Loyalty is one of the main assets of a brand (Aaker, 1991; Yoo and Donthu, 2001). It means
repeat purchasing of the brand based on strong internal disposition—in other words, repeat purchase
behaviour resulting from a ...