The design of satisfactory shopping experiences remains one of the main challenges for building long-term profitability in modern retailing. Therefore, companies are interested in identifying the key drivers of the service ...

The scope of this article is to explore the transaction profitability of frequent and sporadic buyers in the e-commerce arena. Evidence in relationship marketing literature stressing the impact of purchase frequency on ...

In a globalized, borderless world where competition fights for all customers, it has be-come vital for any company to search for the satisfaction of its demand, it is important to understand and know what your customers ...

This study examines the effect of web design on the generation of electronic word of mouth (EWOM) through the satisfaction of e-commerce consumers in the retail sector. To this end, three main objectives were proposed: (1) ...

El propósito de esta investigación es obtener información relevante acerca de los factores que influyen en la satisfacción online del cliente de compras en las plataformas de supermercados minoristas en línea. El modelo ...

The interest on the subject and related themes of how to add value to products and increase customer satisfaction service on customized furniture market service is based on sector growth and emergence of new brands and ...