This paper provides insights about how customer equity estimates can help businesses monitor the competition as well as aid managers in making their marketing investment decisions, and how companies can employ their marketing ...

By aligning greater engagement in strategic, customer-based building with the use of metrics to prove marketing investments, Customer profitability, Customer Equity and Customer Lifetime Value naturally prove to be tools ...

This paper presents a dynamic model approach to analyze the utility generated by a customer’s buying behavior dynamics. The dynamic of the model is represented by a class of controllable finite Markov Decision Process ...

The relational marketing paradigm, as well as its predecessors, has been rapidly added to marketing management’s lexicon and tool kit. In conjunction with this concept, theoreticians have devised techniques that are essential ...

Understanding the long-term price matching effects on CLV is important in evaluating the effectiveness of these policies in stimulating customer retention. In industries with low brand differentiation and low customer ...

The objective of this research is to help companies in decision making regarding the customer base and adjust their marketing promotions in the context of commercial credit risk. The result of this research is to propose ...